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Brick & Mortar Shopping in the 21st Century
Brick & Mortar Shopping in the 21st Century
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Brick & Mortar Shopping in the 21st Century

Engelsk
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This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights in
Redaktør
Tina Lowrey
ISBN
9781136676413
Språk
Engelsk
Utgivelsesdato
24.10.2007
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