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Brands

Forfatter:
Engelsk
Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
Undertittel
Meaning and Value in Media Culture
ISBN
9780415347167
Språk
Engelsk
Vekt
780 gram
Utgivelsesdato
8.12.2005
Forlag
Routledge
Antall sider
176