Branding, You're Doing It Wrong!: A DIY Branding Workbook for Small Business Owners

With the right brand identity, you can gain trust and influence buying habits of the customers you want most. Many small business owners understand the importance of a logo, but branding is more than colors and a slogan. Chances are the same mistakes many entrepreneurs make, you too are stumbling on. When you're a startup company on a lemonade budget it's perfectly fine to take on the task yourself. You care highly capable of developing an amazing brand identity, however understanding of the process is essential. In this comprehensive workbook, branding expert Myishola Baker walks you through the process of creating a brand identity for your company. Define your target market, find your voice and leverage your social media presence. Paired with understanding how the right colors and logos can make your business irresistible, Branding, You're Doing it Wrong will teach you the right way to develop and apply a winning brands, designed by you.