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Branded Spaces
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Branded Spaces

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents.

Undertittel
Experience Enactments and Entanglements
ISBN
9783658015602
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
16.3.2013
Forlag
Springer
Antall sider
278