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Brand Storming
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Brand Storming

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
Undertittel
Managing Brands in the Era of Complexity
Opplag
1st ed. 2009
ISBN
9781349308002
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
12.12.2008
Antall sider
223