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Brand Storming
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Brand Storming

innbundet, 2008
Engelsk
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
Undertittel
Managing Brands in the Era of Complexity
ISBN
9780230222434
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
12.12.2008
Antall sider
223