Gå direkte til innholdet
Brand Revolution
Brand Revolution
Spar

Brand Revolution

Les i Adobe DRM-kompatibelt e-bokleserDenne e-boka er kopibeskyttet med Adobe DRM som påvirker hvor du kan lese den. Les mer
Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest?Brand revolution doesnt automatically lead to the overthrow of a dictator, but the way we market goods and services can play an important role in the fight against tyranny. In fact, without a shift in the commercial world, broader revolutions would have much smaller chances of success.Join marketing expert Said Aghil Baaghil, who explores a new mindset that is taking hold in the Middle East and beyond. Participants in the revolution and outside observers alike will discover how a new generation of leaders can lead regional brands to a more global platform. He also provides methods for conducting business in order to make your brand thriveno matter where your business is located; promoting organizational change; and cultivating employees that can succeed in a globalized world. He takes a wide view, examining ways in which entire nations are branding themselves to promote tourism and create stronger economies. Shift your strategic focus with ease and achieve your financial and organizational goals with Brand Revolution.
Undertittel
Ousting Old Mideast Trading Mindsets
ISBN
9781469732503
Språk
Engelsk
Utgivelsesdato
30.1.2012
Forlag
Iuniverse
Tilgjengelige elektroniske format
  • Epub - Adobe DRM
Les e-boka her
  • E-bokleser i mobil/nettbrett
  • Lesebrett
  • Datamaskin