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Brand Media Strategy
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Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
- Undertittel
- Integrated Communications Planning in the Digital Era
- Forfatter
- A. Young
- ISBN
- 9781137447715
- Språk
- Engelsk
- Utgivelsesdato
- 22.9.2014
- Forlag
- Palgrave Macmillan US
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
