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Brand Gender
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Brand Gender

Forfatter:
Engelsk
Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity.
Undertittel
Increasing Brand Equity through Brand Personality
Forfatter
Theo Lieven
Opplag
Softcover reprint of the original 1st ed. 2018
ISBN
9783319868097
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
14.8.2018
Antall sider
265