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Brand Gender
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Brand Gender

Forfatter:
innbundet, 2017
Engelsk
Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity.
Undertittel
Increasing Brand Equity through Brand Personality
Forfatter
Theo Lieven
Opplag
1st ed. 2018
ISBN
9783319602189
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
19.10.2017
Antall sider
265