
Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling
- Undertittel
- A critical and exploratory approach on the brand KFC
- Forfatter
- Ragesh Ragavan Pillai
- ISBN
- 9783656739135
- Språk
- Engelsk
- Vekt
- 132 gram
- Utgivelsesdato
- 9.10.2014
- Forlag
- Grin Publishing
- Antall sider
- 94
