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Brand Engagement
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Brand Engagement

Forfatter:
innbundet, 2007
Engelsk
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.
Forfatter
I. Buckingham
ISBN
9780230573062
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
27.11.2007
Antall sider
221