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Brand Choice and Loyalty
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Brand Choice and Loyalty

By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty.

Undertittel
Evidence from Swiss Car Registration Microdata
Forfatter
Beat Meier
Opplag
2020 ed.
ISBN
9783658280130
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
8.10.2019
Antall sider
109