
Brand Choice and Loyalty
By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty.
- Undertittel
- Evidence from Swiss Car Registration Microdata
- Forfatter
- Beat Meier
- Opplag
- 2020 ed.
- ISBN
- 9783658280130
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 8.10.2019
- Forlag
- Springer Gabler
- Antall sider
- 109
