
Brand Assets
In this title the author argues for the separate disclosure of brands as assets of a company, irrespective of whether they have been purchased or built within the corporation.
- Forfatter
- Tony Tollington
- ISBN
- 9780470844236
- Språk
- Engelsk
- Vekt
- 454 gram
- Utgivelsesdato
- 22.4.2002
- Forlag
- John Wiley Sons Inc
- Antall sider
- 168
