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Brand Aesthetics
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Brand Aesthetics

Forfatter:
innbundet, 2012
Engelsk
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Forfatter
G. Mazzalovo
ISBN
9780230336735
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
24.7.2012
Antall sider
230