Spar
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
innbundet, 2018
Engelsk
Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape.
- Undertittel
- Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference
- Redaktør
- Nina Krey, Patricia Rossi
- Opplag
- 2018 ed.
- ISBN
- 9783319991801
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 28.11.2018
- Antall sider
- 612
