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A leading CEO, with years of experience, delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions and what is needed to succeed in the world's largest market. Reprint. 15,000 first printing.
Undertittel
Selling to the New Chinese Consumer
Forfatter
Tom Doctoroff
ISBN
9781403976635
Språk
Engelsk
Vekt
371 gram
Utgivelsesdato
1.1.2007
Antall sider
240