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To respond to the unique opportunities of each client and site, Bates Masi + Architects has developed an approach, rather than a devotion to a particular style. Careful study of the needs of the site and owners uncovers a guiding concept particular to each project. It may be derived from the owner s interests, the site's parameters, or the character of the place. That concept is distilled to its essence, just a few words, such that it can inform the design at all scales, from massing, to materials, to details. The consistency of the concept is evident in the finished product. It imbues even small details and simple materials with meaning, thus making the mundane memorable. The result is an architecture that is cohesive, innovative, contextual, and full of details that delight.