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Behavioral Theory of the Firm
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The behavioral theory of the firm first appeared in the 1963 book A Behavioral Theory of the Firm by Richard M. Cyert and James G. March. The work on the behavioral theory started in 1952 when March, a political scientist, joined Carnegie Mellon University, where Cyert was an economist.Before this model was formed, the existing theory of the firm had two main assumptions: profit maximization and perfect knowledge. Cyert and March questioned these two critical assumptions.-Print ed.
- Forfatter
- James G. March, Richard Michael Cyert
- ISBN
- 9781839744228
- Språk
- Engelsk
- Utgivelsesdato
- 8.5.2020
- Forlag
- Barakaldo Books
- Tilgjengelige elektroniske format
- Epub - Adobe DRM
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