Spar
Asian Brand Strategy
Les i Adobe DRM-kompatibelt e-bokleserDenne e-boka er kopibeskyttet med Adobe DRM som påvirker hvor du kan lese den. Les mer
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
- Undertittel
- How Asia Builds Strong Brands
- Forfatter
- M. Roll
- ISBN
- 9780230513068
- Språk
- Engelsk
- Utgivelsesdato
- 17.10.2005
- Forlag
- Palgrave MacMillan UK
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
