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Applying Rogers' diffusion framework to explain the successful diffusion of the IBM PC in the 1980s
Applying Rogers' diffusion framework to explain the successful diffusion of the IBM PC in the 1980s
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Applying Rogers' diffusion framework to explain the successful diffusion of the IBM PC in the 1980s

Forfatter:
Engelsk
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Essay from the year 2019 in the subject Computer Science - Technical Computer Science, grade: 1.0, University of Brighton (School of Computing, Engineering and Mathematics), course: Business Computing, language: English, abstract: For my essay, I will be addressing topic 1; Applying Rogers' diffusion framework: "e;Use Rogers' 5 characteristics of innovations to explain the successful diffusion of the IBM PC in the 1980s."e; I will define the 5 characteristics or perceived attributes of innovations as defined by Everett M. Rogers in his book, Diffusion of Innovations ; and discuss the successful diffusion of the IBM PC in the 1980 s using these perceived attributes: Relative Advantage, Compatibility, Complexity, Trialability and Observability. I will conclude by discussing the influences of the IBM PC on the personal computer industry.
ISBN
9783668990463
Språk
Engelsk
Utgivelsesdato
30.7.2019
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