And Then It Just Got Worse

What’s it like to be cancelled?

Short answer: it’s insane. You lose your job, your friends, your dignity and your grip on everything. It all becomes untethered. Life takes you in some really strange directions and introduces you to some strange characters.

When top advertising executive Ted Royer was falsely accused during the height of the #MeToo, his high-flying life came crashing down in a flurry of outraged tweets, salacious instagram posts and clickbait headlines. What followed was a makeshift redemption arc combined with a surreal, darkly comic plunge into the chaos of cancel culture: psychedelic therapy with a Valley girl shaman, heart-to-hearts with convicted murderers, plot twists involving power-hungry CEOs, and yes, a deep, soul-baring conversation with a talking strawberry.

Told with brutal open honesty, razor-sharp wit, and a dollop of DMT-fueled wisdom, And Then It Just Got Worse is one man’s absurd trip through cancellation, culture wars, and the funhouse maze that is modern public shaming. It’s a juicy cautionary tale, a shame-filled confession, and a comedy of (continuous) errors that offers a perspective that’s raw and relevant, and ends with notes of grace and acceptance.