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Ambush Marketing & the Mega-Event Monopoly
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Ambush Marketing & the Mega-Event Monopoly

Forfatter:
innbundet, 2012
Engelsk
This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model.
Undertittel
How Laws are Abused to Protect Commercial Rights to Major Sporting Events
Forfatter
Andre M. Louw
ISBN
9789067048637
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
7.6.2012
Antall sider
764