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Advertising for Account Holders (RLE Marketing)
Advertising for Account Holders (RLE Marketing)
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Advertising for Account Holders (RLE Marketing)

Forfatter:
Engelsk
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The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
Forfatter
Nigel Linacre
ISBN
9781317661719
Språk
Engelsk
Utgivelsesdato
15.9.2014
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  • Epub - Adobe DRM
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