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Advertising as Multilingual Communication
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Advertising as Multilingual Communication

Forfatter:
innbundet, 2004
Engelsk
The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Opplag
2005 ed.
ISBN
9781403917256
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
30.11.2004
Antall sider
206