Gå direkte til innholdet
Advertising as Multilingual Communication
Spar

Advertising as Multilingual Communication

Forfatter:
Engelsk
The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
ISBN
9780230217065
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
30.11.2004
Antall sider
206