Spar
Advertising Agency (RLE Marketing)
Les i Adobe DRM-kompatibelt e-bokleserDenne e-boka er kopibeskyttet med Adobe DRM som påvirker hvor du kan lese den. Les mer
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "e;manuals"e; on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
- Undertittel
- Procedure and Practice
- Forfatter
- Floyd Y. Keeler, Albert E. Haase
- ISBN
- 9781317638568
- Språk
- Engelsk
- Utgivelsesdato
- 19.9.2014
- Forlag
- TAYLOR FRANCIS
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
