Advertising: A Marketing Perspective

The promotion or sale of a product, service or idea through an openly sponsored and non-personal message is known as advertising. It is usually sponsored by businesses that want to promote their products or services. There are various types of mass media, which are used for the communication of advertisements such as newspapers, magazines, radio, television, email blogs, social media and websites. The advertisements could be either commercial or non-commercial in nature. Commercial ads are aimed at generating increased consumption of the products and services through branding. Non-commercial ads are generally used by political parties, religious organizations and governmental agencies. This textbook is a compilation of chapters that discuss the most vital concepts in the field of advertising. Some of the diverse topics covered herein address the varied branches that fall under this category. Those in search of information to further their knowledge will be greatly assisted by this book.