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Advances in Luxury Brand Management
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Advances in Luxury Brand Management

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.

Opplag
Softcover reprint of the original 1st ed. 2017
ISBN
9783319845746
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
17.5.2018
Antall sider
256