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Advances in Luxury Brand Management
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Advances in Luxury Brand Management

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.

Opplag
1st ed. 2017
ISBN
9783319511269
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
28.9.2017
Antall sider
256