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Advances in Corporate Branding
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Advances in Corporate Branding

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.

Opplag
2017 ed.
ISBN
9781352000078
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
25.11.2016
Forlag
Palgrave
Antall sider
205