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Advances in Chinese Brand Management
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Advances in Chinese Brand Management

Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
Opplag
1st ed. 2017
ISBN
9781352000108
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
24.11.2016
Forlag
Palgrave
Antall sider
354