Gå direkte til innholdet
Advances in Advertising Research XV
Spar

Advances in Advertising Research XV

innbundet, 2026
Engelsk
Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.
Undertittel
Moving Forward, Looking Back: Advertising in the Advent of AI
ISBN
9783658491130
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
4.1.2026
Antall sider
363