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Advances in Advertising Research XIV
Advances in Advertising Research XIV
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Advances in Advertising Research XIV

Engelsk
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This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.
Undertittel
Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
ISBN
9783658447137
Språk
Engelsk
Utgivelsesdato
1.8.2024
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