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Advances in Advertising Research (Vol. VI)
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).
- Undertittel
- The Digital, the Classic, the Subtle, and the Alternative
- Redaktør
- Peeter Verlegh, Hilde Voorveld, Martin Eisend
- Opplag
- 1st ed. 2016
- ISBN
- 9783658105570
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 15.9.2015
- Forlag
- Springer
- Antall sider
- 406
