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Advances in Advertising Research (Vol. V)
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013.
- Undertittel
- Extending the Boundaries of Advertising
- Opplag
- Softcover reprint of the original 1st ed. 2015
- ISBN
- 9783658140908
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 29.10.2016
- Forlag
- Springer
- Antall sider
- 330
