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Advances in Advertising Research (Vol. IV)
?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012.
- Undertittel
- The Changing Roles of Advertising
- Redaktør
- Sara Rosengren, Micael Dahlén, Shintaro Okazaki
- ISBN
- 9783658023645
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 12.6.2013
- Forlag
- Springer
- Antall sider
- 407
