
Advanced Media Planning
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner.
- Forfatter
- John R. Rossiter, Peter J. Danaher
- Opplag
- Softcover reprint of the original 1st ed. 1998
- ISBN
- 9781461346777
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 5.9.2012
- Antall sider
- 112
