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Ad Critique
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Ad Critique teaches advertising, marketing, and management students-both the "e;suits"e; and the "e;creatives"e;-how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
- Undertittel
- How to Deconstruct Ads in Order to Build Better Advertising
- Forfatter
- Nancy R. Tag
- ISBN
- 9781483341545
- Språk
- Engelsk
- Utgivelsesdato
- 14.12.2011
- Forlag
- Sage Publications
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
