
Absolute Essentials of Strategic Management
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.
The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.
This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.
- Forfatter
- Barry Witcher
- ISBN
- 9781138365377
- Språk
- Engelsk
- Vekt
- 380 gram
- Utgivelsesdato
- 3.9.2019
- Forlag
- Routledge
- Antall sider
- 108
