
A Twenty-First Century Guide to Aldersonian Marketing Thought
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century.
- Opplag
- Softcover reprint of hardcover 1st ed. 2006
- ISBN
- 9781441938718
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 29.10.2010
- Antall sider
- 581
