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A Twenty-First Century Guide to Aldersonian Marketing Thought
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A Twenty-First Century Guide to Aldersonian Marketing Thought

Engelsk

A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century.

Opplag
Softcover reprint of hardcover 1st ed. 2006
ISBN
9781441938718
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
29.10.2010
Antall sider
581