
A Twenty-First Century Guide to Aldersonian Marketing Thought
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century.
- Opplag
- 2006 ed.
- ISBN
- 9780387261751
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 28.9.2005
- Antall sider
- 581
