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A Twenty-First Century Guide to Aldersonian Marketing Thought
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A Twenty-First Century Guide to Aldersonian Marketing Thought

innbundet, 2005
Engelsk

A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century.

Opplag
2006 ed.
ISBN
9780387261751
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
28.9.2005
Antall sider
581