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A Risk-Benefit Perspective on Early Customer Integration
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A Risk-Benefit Perspective on Early Customer Integration

Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Therefore, management needs to be able to assess in advance whether the involvement of customers will add overall value to each particular innovation project.

Opplag
2007 ed.
ISBN
9783790819618
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
20.8.2007
Antall sider
244