
A Risk-Benefit Perspective on Early Customer Integration
Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Therefore, management needs to be able to assess in advance whether the involvement of customers will add overall value to each particular innovation project.
- Forfatter
- Christoph Kausch
- Opplag
- 2007 ed.
- ISBN
- 9783790819618
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 20.8.2007
- Forlag
- Physica-Verlag GmbH Co
- Antall sider
- 244
