A Cook's Book

In today's competitive food and hospitality industry, controlling food and beverage costs is critical to success. A Cook's Book: Food Cost is your chef-driven guide to minimizing ingredient costs, optimizing menu pricing, and maximizing profits-without compromising quality. Authored by Michael Lockard, an Executive Chef with over 20 years of experience, including leading culinary operations at the US Open, this book equips chefs, restaurateurs, and foodservice professionals with practical tools to thrive.

Unlike dense textbooks, this accessible guide is written by a chef for chefs, offering actionable strategies to master the business side of culinary arts. Whether you're running a restaurant, managing a hotel kitchen, or launching a foodservice venture, this book is your blueprint for financial success.

Key Benefits:

• Master Food Cycle Analysis: Analyze purchasing, preparation, and service to boost customer satisfaction and protect your bottom line.
• Simplify Cost Control: Use ready-to-apply spreadsheets and tools to track and reduce food costs, no accounting degree needed.
• Chef-Centric Financial Skills: Learn tailored financial strategies to fuel your culinary passion with sustainable profits.
• Optimize Menu Profitability: Discover proven techniques for menu engineering and pricing to drive revenue in a competitive market.
• Act Now, Thrive Tomorrow: Apply practical insights from a seasoned chef to transform your operation starting today.

Why This Book?

A Cook's Book: Food Cost stands out with its chef-focused, real-world approach, unlike academic-heavy alternatives. Michael Lockard's expertise from high-profile events like the US Open delivers the financial know-how you need in today's economy. Perfect for chefs, restaurant owners, and foodservice managers aiming to boost profitability.

About the Author:

Michael Lockard is a renowned chef and food & beverage expert with over 20 years of experience. As Executive Chef for the US Open, the world's largest annually attended sporting event, he honed his skills in balancing culinary excellence with financial precision. His multi-unit management experience informs this practical guide, designed to empower chefs and foodservice professionals. (www.chefmichaellockard.com).