Spar
A Concise Guide to Market Research
Forfatter:
heftet, 2016
Engelsk
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
- Undertittel
- The Process, Data, and Methods Using IBM SPSS Statistics
- Forfatter
- Marko Sarstedt, Erik Mooi
- Opplag
- Softcover reprint of the original 2nd ed. 2014
- ISBN
- 9783662519813
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 17.9.2016
- Antall sider
- 347
