? a????s? SWOT

?ata???ste ta ßas??? st???e?a t?? a????s?? SWOT (???st? ?a? ?? µ???d?? SWOT) se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. SWOT s?µa??e? d???µe??, ad??aµ?e?, e??a???e? ?a? ape????- p???e?ta? ??a t??? pa?????te? p?? ep??e????? t?? a??pt??? µ?a? eta??e?a? ?a? ?a p??pe? ?a ?aµß????ta? ?p??? ?at? t? ???? st?at?????? ap?f?se?? ?a? t?? ?at??t?s? ep??e???µat???? s?ed???. S??ep??, ? a????s? SWOT ep?t??pe? st??? ???ste? ?a p??sd????s??? t??? es?te?????? ?a? e??te?????? pa?????te? p?? e?d??eta? ?a ep??e?s??? t?? ep??e???s? t???. ?? ß?ß??? a?t? sa? pa???e? µ?a e????st? e?sa???? st??? pa?????te? p?? µp????? ?a ep??e?s??? t?? a??pt??? t?? eta??e?a? sa?, s?µpe???aµßa??µ???? t?? a?ta????st???? pe??ß?????t??, t?? ???µ?st???? ?a? ??????µ???? ???µat??, ?a??? ?a? t?? d???? sa? ??????µ???? p????, t?? st?at?????? µ???et???? ?a? t?? p???t???? ?a???t?µ?a?. ??? µ??? ?a µ??ete p?? ?a p??sd?????ete a?t??? t??? pa?????te? µe t? ???s? t?? a????s?? SWOT, a??? ?a e?et?sete ep?s?? p?a?µat???? pe??pt?se??, ?a µ??ete ??a t?? e??e??e?? t?? e??a?e??? ?a? t? ??st?? t?? ?a? ?a e?sa??e?te se s?et??? µ??t??a, ?p?? ?? p??te d???µe?? t?? Porter. 

S?et??? µe t?? a????s? SWOT : ? a????s? SWOT e??a? ??a ?s???? e??a?e?? ??a t?? eta??e?e? p?? ?????? ?a p??sd????s??? t??? es?te?????? ?a? e??te?????? pa?????te? p?? µp????? ?a ep??e?s??? t?? a??pt??? t???. ?ta? ??a ap? ta p??ta µ??t??a p?? e??tase t? e??te???? pe??ß????? e??? ???a??sµ?? a?t? ?a est???e? ap???e?st??? st?? st?at????? s?ed?asµ?, ?a? s?µe?a ???s?µ?p??e?ta? s???? sta tµ?µata µ???et???? ? ?? e??a?e?? ????? ap?f?se??. ? d??aµ? t?? ???e?ta? st?? ap??t?t? t?? ?a? pa???e? saf? ap?te??sµata p?? µp????? e????a ?a ?????p??????? se ??a e??? f?sµa e?d?afe??µ????. Se a?t? t? ß?ß???, ?a a?a?a???ete p?? µp??e? ?a sa? ß????se? ? a????s? SWOT, ?a µ??ete p?? ?a e?t?p??ete ta d??at? s?µe?a, t?? ad??aµ?e?, t?? e??a???e? ?a? t?? ape???? p?? µp??e? ?a ep??e?s??? t?? ep??e???s? sa? ?a? ?a ???s?µ?p???sete ta ap?te??sµat? sa? ??a ?a a?apt??ete µ?a s??e?t??? ?a? ap?te?esµat??? ep??e???µat??? st?at?????. ??a saf?? e????s? t?? p?e??e?t?µ?t?? ?a? t?? p??a??? µe???e?t?µ?t?? t?? µe??d??, µ?a s???t?s? µ?a? p?a?t???? µe??t?? pe??pt?s?? ?a? µ?a e?sa???? se s??af? µ??t??a sa? d????? ta e??a?e?a p?? ??e???este ??a ?a p??sa?µ?sete t?? p??s????s? sa? st?? pe??pt?s? sa?.