Where Others Won't: Taking People Innovation from the Locker Room Into the Boardroom

In the corporate world, we're fast realizing that people are our largest source of competitive advantage. The problem is, all of our systems and structures are set up for products, services and technology to give us an edge over our rivals. But whether it's recruitment, leadership, culture or high-performance, pro sports has been quality-testing people strategies for decades, and now contains a treasure trove of ideas for you to harness. Through in-depth interviews and meticulous research, Where Others Won't dives deeper than ever before into professional sports from around the world. You'll hear first-hand accounts from executives, coaches and players, including Southampton president Ralph Krueger, former Detroit Pistons president Joe Dumars, former Denver Broncos general manager Ted Sundquist, Utah Jazz coach Igor Kokoskov, former Green Bay Packer Na'il Diggs, former Sunderland and Burnley captain Steven Caldwell, former Richmond leader Daniel Jackson, NCAA soccer coach Gary Curneen, and Paris St-Germain defender Ashley Lawrence. Are you willing to look where others won't?