Weaponized Marketing
33,70 €
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Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world’s leading brands to succeed where military might and diplomacy have failed.
- Alaotsikko
- Defeating Islamic Jihad with Marketing That Built the World's Top Brands
- Kirjailija
- Lisa Merriam, Kotler Milton
- ISBN
- 9781538137543
- Kieli
- englanti
- Paino
- 304 grammaa
- Julkaisupäivä
- 29.4.2020
- Kustantaja
- Bloomsbury Publishing Plc
- Sivumäärä
- 168
