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Wanghong as Social Media Entertainment in China
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Wanghong as Social Media Entertainment in China

In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.

Painos
2021 ed.
ISBN
9783030653781
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
26.2.2022
Sivumäärä
197