VOU

Fashion is a challenging industry, transforming faster than ever before. There are new brands, styles, influencers, and even new skills. 'Working in fashion' means something remarkably different from a decade ago, built on Inclusivity, diversity, and sustainability. The first edition of The VOU, dedicated to the Pride month of 2021, explores the meaning of 'Pride' in the context of fashion. Pride means many different things to the LGBTQ+ community; rage, gratitude, protest, celebration, revelation, and reflection. Built on personal and collective experiences, for so long, queerness was seen as the exception, a bitter disappointment, an affliction. Nowadays, queerness is freedom, embracing opposing concepts while recognizing similarities and seeing through stylistic conventions and traditions.